Clínica GMA

GMA Clinic

Summary

During 7 years, netipbox digitalized several spaces of GMA Clinic in Barcelona. In 2010, this healthcare center wanted to ad a mediated communication channel to show their offers and services in a structured and recurrent way. Thank you to the digital signage 3.0 netipbox solution, GMA Clinic was able to improve the costumer experience. Regarding this, we implemented a communication system with screens inside the waiting rooms to show the new services to the patients.

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Installation pictures

Installation key points

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Client

GMA Clinic has a great amount of specialities: digestive system, general surgery, nutrition, cosmetic surgery, etc.

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Context

When a person goes to a medical center it is important to facilitate information as agile as possible.

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Objectives/Challenges

The clinic wanted to increase their messages visibility in the waiting rooms and the street.

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Solution

Implementation of a communication channel to show the patients the new services that the clinic offered.

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Results

Important decrease on poster prints cost and increase on the message audience.

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Key figures

1 adapted marketing plan – 5 digital devices – 600 minutes of content/day – 15% more on costumer satisfaction

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