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Screens to talk with customers

17 November, 2019
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The Catalan company Netipbox, which invoices more than two million euros, aspires to lead the digital signage market

Netipbox Technologies was featured in the Sunday business supplement of "El País", the most influential newspaper in the Spanish-speaking world (1,196,000 readers).

If there is a mantra that all companies have to listen, it is that the digital transformation will save them from extinction. Gradually, business is going to the screen and the data and there are companies that know how to take advantage of this opportunity. Up to 2.2 million billed in 2018 the Catalan digital signage company Netipbox Technologies, which recorded an operating result of 260,000 euros. Its model is pay per screen, content, technology and analytical use for all types of industries.

“Since 2006 we have been consulting on advertising and brand projects at point of sale. The last mile of the brands, the meeting point with the consumer, had clear room for improvement, ”summarizes Toni Viñals, one of the founding partners. Viñals, Xavier Visa and Javi Creus were the first to transform; then they went on to teach their clients, “that they lose much of their investment in tools and systems that become obsolete; the screen is support and is a technology with which you can interact, get to know the customer better and analyze their behaviors ”.

And that is what they offer: screens and software, solutions that they design focused so that the client does not need complex advice. No vertical escapes them. They are in retail, in the entertainment, health, banking, transportation sectors - they are in the airports of Los Angeles, Miami and Washington, among others - and in hotels, restaurants and bars, among others. Some of its clients are Coca-Cola, Vithas, Cinesa, Filmax, Domino’s Pizza or PwC.

Some of the solutions that the combination of its technology and the peripheral offers is, for example, scanning the product to know its origin, its traceability, deepening the catalog, and this captures data, gives you information about what you have asked and what interests to the client. “Brands and companies want a solution to manage any type of screen. Sometimes they have many and feel panic, they want to understand how to govern them. From a single simple platform you control, manage and monitor any type of ad, ”explains Viñals. “Advertising has always been bought, placed and measured. Now, you control your communication with the consumer. You can adapt the audience according to the day; if you have enough stock or not ..., many options. ”

Ikea is one of their case studies. “They wanted to take advantage of the content and the visual experience in the dining room. We propose the digital transformation by connecting our solutions to the screens that they already had, so that they centralize the communication and cross interactions with sales to draw conclusions that help them improve and analyze the customer experience ”, explains Viñals.

With a local team of 28 people at its offices in Madrid and Barcelona, ​​the company's management and growth is done through strategic business partners in different European countries such as France, from where they cover Central Europe; They have also opened an office in Miami.

Its objective is “to be a leader in five years”, to grow, especially in the United States, and for its solution to become a standard, for which its team works to develop products and train partners by sectors and content producers.

If they achieve their goal and make a dent in the market with their standardization "as has happened to SAAP," they say, "the experience can increase its complexity; put value ”. And they refer to the Internet of things - customer service experts say that physical stores will begin to offer attractive experiences to compete with their ecommerce - or augmented reality.

“There are many business areas that have room for improvement, but I could point to supermarkets, which not only consume a lot of paper, but could learn much more from their customers and they know where they come from. Also corporations, with their internal bulletin boards. These niches will be key in the future; and they have nothing to do with the point of sale, but with the value proposition for customers and employees, ”says the spokesman for the Catalan company.

Source: El pais

 

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