27 Jun Digital transformation in the retail sector: HMY and Netipbox sign a global agreement
The best content dynamization technology for retail
The purpose of this agreement is to guarantee the integration of technology in retail spaces and optimize the customer experience in more than 90 countries where HMY operates, an international leader in global services and innovation for retail.
The technology of Netipbox allows to manage in a single platform a lot of contents for the point of sale and create interactions with the consumer (barcode, RFID, Beacons, Wifi). With this software it is also possible to recover all types of data generated in the store that, through different predictive analysis processes, will help to improve the decision making of retailers.
The two companies want to promote the digital transformation in retail and help companies in the retail sector to significantly improve the customer experience, creating value when the consumer visits a physical point of sale.
Promote the digital transformation of the points of sale
In this sense, HMY has developed innovative furniture, designed to integrate any type of screen in any type of store or piece of furniture that, thanks to Netipbox, allows the retailer to maximize the use of screens located close to the consumer.
In the words of Ignacio Marín Villamayor, CEO of HMY: “innovation has been part of the company’s DNA since its foundation. Our alliance with Netipbox is part of this search to put the customer at the center of the strategy and offer an optimal experience. Netipbox is, for us, the ideal partner to reach our goal of accompanying retailers towards digital transformation and omnichannel. ”
For his part, Toni Viñals Burés, CEO & Cofounder of Netipbox, adds: “Technology is a fundamental ingredient in any retail strategy. Our mission as a company is to offer a robust and technologically open but easy and intuitive platform at the management level. The correct digitization and personalization of the communication processes in the point of sale is a need every day more critical for the global retail. Thanks to this alliance with HMY and its extensive experience in retail, our goal is to position Netipbox as one of the leading global platforms in Digital Signage and technology by retail. “